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Pac-12 Conference

The Conference of Champions
544 NCAA Titles & Counting

Pac-12 Conference and Tempus Ex Machina announce comprehensive technology & data partnership

Mar 15, 2022

First-ever all-encompassing data partnership in college sports to deploy proprietary platform across the entire conference, powering enhanced data rights and new products

SAN FRANCISCO – March 15, 2022 – The Pac-12 Conference and Tempus Ex Machina, a technology, data and media company, today announced the first-ever, all-encompassing data technology partnership in collegiate athletics. 

The multi-year partnership will see Tempus Ex deploy its proprietary technology to package and fully maximize the value of Pac-12 data rights by exclusively selecting, managing, and overseeing all data, statistics, and player-tracking providers, as well as data sellers for the conference. Tempus Ex will provide industry-leading, millisecond-latency data capture infrastructure, creating the fastest and most data-rich delivery in sports.

The partnership will create new and meaningful opportunities for fan engagement and will generate new commercial opportunities for Pac-12 universities – including new direct-to-consumer video and metaverse products. Tempus Ex technology will enable teams and officials to access footage from any camera feed with granular search capability for all metadata, including by categories such as student-athlete, play type and penalty, among others. The Tempus Ex technology has the ability to significantly enhance and power media and other partnerships, and enhance and optimize the one-to-one fan experience.

“Tempus Ex’s unique technology, which we have seen do revolutionary things for the NFL, will enable the Pac-12 to deliver an unparalleled advantage to our athletic programs, enable unique experiences for our student-athletes, and enhance the fan experience,” said Mark Shuken, Pac-12 Networks President.

Jamie Zaninovich, Pac-12 Deputy Commissioner and Chief Operations Officer, added: “Unlike traditional data reseller deals, this is a first-of-its-kind partnership because it will allow the Pac-12 to power new opportunities while simultaneously maximizing the value of our data rights as we evaluate our future media rights and enhance our support of Pac-12 athletic departments.”

Tempus Ex will also fund new programs focused on training student-athletes across Pac-12 universities in building educational and commercial products on top of the technology platform.

“Tempus Ex is committed to providing students and student-athletes with access to the most advanced, cutting-edge technology on the field and in the classroom,” said Larry Fitzgerald, Board Member, Tempus Ex Machina. “The Pac-12’s studentsand faculty will be the first to build research, educational and commercial productson Tempus Ex’s platform.

Tempus Ex Machina closed its Series B fundraising round in 2021, led by Silver Lake and Endeavor, both leaders in global technology and entertainment-driven investment. Andreessen Horowitz, General Catalyst, and Silver Lake have all led previous funding rounds.    

About Tempus Ex

Tempus Ex Machina is the technological vanguard for the sports and entertainment industry. Merging sports, video, and data with innovation and accessibility, Tempus Ex technology enables the creation of new interactive experiences around live events. Harnessing the latest AI, machine learning, and data science technologies, Tempus Ex has partnered with the National Football League, premier global sports leagues, broadcasters, gaming companies and world-class athletes to deliver cutting-edge solutions that will forever change the sports consumption experience. Andreessen Horowitz, General Catalyst, Silver Lake, and Endeavor have all led funding rounds.    

About the Pac-12 Conference

The Conference has a tradition as the “Conference of Champions,” leading the nation in NCAA Championships in 55 of the last 61 years, with 539 NCAA team titles overall. The Conference comprises 12 leading U.S. universities - the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California at Los Angeles (UCLA), the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. For more information on the Conference’s programs and member institutions go to Pac-12.com/conference.​