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Oregon State Launches SEE IT BEav IT to Highlight Title IX

May 9, 2022

CORVALLIS – In honor of the 50th Anniversary of Title IX, Oregon State Athletics will launch its SEE IT, BEav IT initiative this summer.
 
The campaign, which will begin on June 23, 50 years to the day after President Richard Nixon signed Title IX into effect, will focus on celebrating the stories of women's athletics at Oregon State. Activation will take place across numerous platforms, including social media, video productions, feature stories and in-person events.
 
"Oregon State Athletics is excited to commemorate this milestone anniversary," said Oregon State Vice President and Director of Intercollegiate Athletics Scott Barnes. "Title IX set the stage for important growth, and we are grateful to all of the pioneers of women's athletics who helped create opportunities for our current generation of student-athletes. We look forward to sharing the stories of some of our outstanding past and present female student-athletes, coaches and staff members throughout the 2022-23 year."
 
SEE IT BEav IT will work to showcase the excellence athletically, academically and holistically of Oregon State's student-athletes while also celebrating the progress of OSU facilities and the overall support for Beaver women's sports. Special thanks to our sponsor BECU for their believe and involvement in the Title IX Celebration. BECU will work with Oregon State Athletics to highlight stories of OSU's past and present through social media, game day radio, the Beaver Athletics podcast, and in-venue throughout the 2022-23 athletic season.
 
Highlighting the year's events will be the induction of an all-female class into the Oregon State Athletics Hall of Fame, to be celebrated with a Marquee Banquet on November 5, 2022. That event will be one grand evening that inducts a new Hall of Fame class while also paying homage to the many trailblazers who came before today's student-athletes.  
 
As we celebrate the 50th anniversary of Title IX, we are proud to share OSU Athletics and the OSU Foundation are developing a comprehensive giving effort that will focus on celebrating and advancing our women's athletics programs.
 
"A centerpiece of OSU Athletics' priorities for the next few years will be a highly visible fundraising initiative that recognizes our female student-athletes," said Senior Associate Athletic Director/Vice President of Athletic Development Aaron Escobar, "While elevating our women's sports programs and educating our community about the many ways that Beaver women have redefined excellence."
 
Oregon State University has a long and proud tradition of excellence in women's athletics. Under the leadership of Vice President and Director of Athletics Scott Barnes, and university leaders past and present, the department has worked to give our female student-athletes the tools and resources necessary for them to dream big and reach their goals. On June 23, please look for more information on how you can invest in the future of women's sports at OSU and ensure all members of Beaver Nation can SEE IT BEav IT.
 
OUR MISSION
Oregon State Athletics strives to Build Excellent Authentic Visionary Student-Athletes (Go BEAVS).