Arizona State Senior Associate Athletic Director for Media Relations Mark Brand has announced his retirement, effective July 12, 2022.
Brand joined Sun Devil Athletics back in 1983 as an Assistant SID for baseball, men's basketball, and football before becoming the lead Sports Information Director in 1987. He has worked as a member of the Senior Administration at ASU for many years, overseeing the publicity of football, managing the budget, and handling football scheduling. He will retire after 39 years of dedication to Sun Devil Athletics.
"No one cares more about Sun Devil Athletics than Mark Brand," Vice President for University Athletics Ray Anderson remarked. "Since the day I arrived at Arizona State, I could not have been more impressed with him. He is the ultimate professional who handles himself with poise and class. I admire the way he treats people and feel very fortunate I got to work with him."
Brand developed and maintained a reputation as one of the best in his profession and it recently culminated in him achieving the highest honor in the industry. The Collegiate Sports Information Directors of America (CoSIDA) released their 2022 Hall of Fame class back February. Among the six inductees was Mark Brand, who will officially enter the CoSIDA Hall of Fame later this month. He will take his rightful place among the legendary communications figures that have earned a spot as a part of the most exclusive group in the business.
During his 40+ years in the business, Brand has been in charge of media relations at numerous major events. He served as the Media Coordinator for 11 NCAA Men's and Women's Basketball First & Second Rounds and Regional Championships while at ASU. He has been a member of the Board of Directors and Vice-President of The Valley of the Sun Chapter of The National Football Foundation and College Football Hall of Fame since 1989. Recently, Brand was selected to be a member of the District 7 Screening Committee of the National Football Foundation and College Hall of Fame. Brand has won several other awards previously from CoSIDA for his publications.
His passion and love for Arizona State is unmatched and can be confirmed by the countless student-athletes, coaches, and colleagues who he interacted with. Thanks to his leadership, the Sun Devil Media Relations office has been recognized on many occasions for innovation and resourcefulness.
During his time running the Arizona State Media Relations Department, Brand has also developed and mentored hundreds of young professionals. He has been extremely influential in the lives of many ASU media relations employees and students, known for his personal touch and genuine intentions. Working closely with Doug Tammaro for the past 25 years, the duo has built one of the most impressive "coaching trees" in the nation. Visit this link for more information about the former staff and students that have come through the Sun Devil Media Relations office and been impacted by Brand.
Prior to his stint at ASU, Brand was the Assistant Sports Information Director at East Carolina University from 1981 through 1983. At ECU Brand served as the publicity director for baseball, women's basketball, soccer, track and field, swimming and diving, and assisted with football and men's basketball. He also published all media guides and game programs for the aforementioned sports.
He and his wife reside in Phoenix. Their two daughters, Ashley and Lindsey, still live in the Valley. One is recently married and the other engaged. Both kids are also graduates of Arizona State University, with Ashley earning her degree in 2012 and Lindsey in 2016.
Brand is from Muncie, Indiana and graduated from Delta High School in 1977.
In a letter to the employees of Sun Devil Athletics, Brand shared his thoughts on the decision.
"When Director of Athletics Dick Tamburo and Sports Information Director Paul Jensen hired me at ASU in 1983 I never dreamed that 39 years later I would be sitting here in this same spot. A lot has happened since then and almost all of it has been nothing short of wonderful. After consultation with my family I have decided to retire from ASU on July 12, 2022 from almost the only job I have ever known. Aside from a two-year stint as assistant SID at East Carolina University upon graduation from Purdue University in 1981, ASU has been the only home I have ever known in my professional life. And what a glorious life it has been. I've had the privilege to work for every ASU Athletic Director from Tamburo to Ray Anderson. I've had the opportunity to work alongside every Sun Devil football coach from Darryl Rogers to Herm Edwards. It has been my honor to work with the literally thousands of student-athletes along the way."
Thursday MB politely asked me not to "go crazy 2day" w/news. I get it. That was yesterday...so 2day I say congrats 2best! Bottom line 1 of best ASU employees in history-not just athletics. Led nation in caring every year. Thrilled for him, Lori and kids! https://t.co/N4Oy5z0znu pic.twitter.com/G9n2tuyjgH
— Doug Tammaro (@DougTammaro) June 17, 2022
Huge congrats for a legend in college athletics - and a 2022 @CoSIDAnews Hall of Fame inductee - @TheSunDevils Sr Assoc AD Mark Brand, who just announced his retirement after 4+ decades of excellence in athletic communications! https://t.co/Cz9eGPfEjG
— CoSIDA (@CoSIDAnews) June 17, 2022
Hats off to Mark Brand. A long time Sun Devil who elevated all of our programs. We'll miss you Pal.
— Zeke Jones (@ZekeJones) June 17, 2022
Mark Brand, senior associate athletic director and long-time media relations director at Arizona State, is retiring. His last day will be July 12.
Mark has worked at ASU for 39 years. Hard to think of that athletic department without him around.
— Doug Haller (@DougHaller) June 16, 2022
Mark Brand is retiring after 39 years at ASU.
True icon. Nobody has worked harder or put more care into representing ASU athletics to the highest degree.
He's attended more football games/practices than anyone at the school, has more institutional knowledge. Just irreplaceable.
— Chris Karpman (@ChrisKarpman) June 16, 2022
Mark Brand is an institution…39 years of total dedication to ASU, it's hard to fathom the number of stories he's helped shape. So happy for him and this next chapter - DT when's the retirement bash at your house? https://t.co/EOPNJ325dG
— Ashley Adamson (@AdamsonAshley) June 17, 2022
Forever grateful for the impact Mark Brand has made on me, professionally and personally.
He is a first-ballot entry in the Hall of Fame of humans, and will go into @CoSIDAnews HOF just before retiring from @TheSunDevils in the weeks ahead. An ASU icon whose legacy is cemented. https://t.co/pkky54oZO4— Paul Kirk (@_PaulKirk) June 17, 2022
I started my website publishing career 22 yrs ago when most online beat writers didn't get an ounce of respect from SID's. Was damn lucky to have folks at ASU like Mark Brand and @DougTammaro who were WAY AHEAD of the curve in being accepting when other colleges' SID's were not. https://t.co/puDmPeLd1G
— DevilsDigest.com (@DevilsDigest) June 17, 2022
Waiting on @DougTammaro's official tweet saluting (twitterless) Mark Brand. Until then, all I'll say is that he's plain and simply the best that this industry has to offer - and a true icon in his field. Thanks for everything, Mark.
— Bo Moos (@BoMoooos) June 17, 2022
Congratulations to the legend Mark Brand on his retirement from @TheSunDevils after 39 years as the SID. From the day I set foot on campus in 1998, he has been a mentor, a teacher, and most importantly, a friend. Next stop: ASU Hall of Distinction.
— Randy Policar (@RandyPolicar) June 17, 2022
I've known many terrific SIDs, but I don't know of any who were as consistently dedicated, professional and friendly as Mark Brand. We should all aspire to that kind of ethic in all we do.
Congrats, Mark! https://t.co/EWPC8aUIgN
— Jeff Bechthold (@JeffBechthold) June 17, 2022
Congratulations & all the best, Mark Brand https://t.co/9INk6cWlkF
— Mark Dalton (@CardsMarkD) June 17, 2022
An all time human on so many levels. Mark is elite at what he does, including being a friend to so many. His impact will be forever at @ASU @ASUFootball @TheSunDevils https://t.co/vXSnHWJ4ze
— Yogi Roth (@YogiRoth) June 17, 2022
I often tell people that I moved to AZ the same yr (1983) as 2 state sports legends: Lute Olson & ASU Sr Assoc AD Mark Brand, my close friend for 4 decades who will retire July 12. A tireless, selfless worker on behalf of Arizona State sports & a true Sun Devil Athletics icon.
— Tim Healey (@TimHealeyASU) June 17, 2022
Mark Brand is a HOF human & one of my favorite people to work with. Very grateful for all the stories he shared & his willingness to go the extra mile…Which once included a LITERAL mile tracking me down on the streets of Tempe when I was lost trying to get to a meeting on time?? https://t.co/nZKQt5Gr58
— Stormy Buonantony (@StormBuonantony) June 17, 2022
One of the reasons @Cronkite_ASU kids were set up to succeed is because Mark Brand was so gracious in helping students. That probably doesn't happen at every Division I athletics program.
Congratulations to Mark on a wonderful career. https://t.co/GXDDl6UZYN
— Justin Toscano (@JustinCToscano) June 16, 2022
Not enough ways to thank Mark Brand for all he's done to help me covering #ASU athletics! A fantastic career often working under some trying circumstances https://t.co/A0imjRjcJS
— jeffmetcalfe (@jeffmetcalfe) June 16, 2022
Wish all the best to @TheSunDevils' Mark Brand, one of the most professional and thorough sports information directors that I've come across. What he and Doug Tammaro have done at ASU is quite impressive. Both have tremendous rapport with writers and broadcasters. https://t.co/PJqXg2eLsx
— Javier Morales (@JavierJMorales) June 17, 2022
Can confirm Mark Brand is retiring, with his last day being July 12.
I also want to publicly thank Mark for bringing me into the Sun Devil Athletics Media Relations office as a student intern my freshman year at ASU. I wouldn't be where I am today in my career without him. https://t.co/m9ISYRTFZv
— Jake Anderson (@jwa1994) June 16, 2022
Mark Brand is a legend! One of the best in the business https://t.co/bXTupEAyP8
— Robby Baker (@RobbyBakerTV) June 16, 2022