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Pac-12 Conference

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of Champions

Pac-12 and Tempus Ex give student-athletes the power to monetize personalized game day highlights

Aug 4, 2022

Technology startup deploys first-of-its-kind commercial product with the Pac-12 Conference, allowing student-athletes to monetize personalized game highlights via social media 

SAN FRANCISCO – Tempus Ex Machina, a sports technology startup, today announced their first commercial product as part of an ongoing data stewardship partnership with the Pac-12 Conference. Through Tempus Ex’s proprietary FusionFeed technology – that delivers low-latency data and video, all Pac-12 student-athletes, beginning with football and men’s and women’s basketball, will have the opportunity to earn compensation from their personalized game highlights, immediately after a game on their social media accounts.
“The Pac-12 was the first conference to make its game highlights available to student-athletes for NIL purposes, and now, through our all-encompassing data and technology partnership, we can offer Pac-12 student-athletes something they’ve never been able to utilize before for their own financial benefit,“ said Annie Gerhart, COO, Tempus Ex Machina. “Our technology is ready for social media companies to create turnkey monetization programs that student-athletes can opt into and begin to earn compensation on their own highlights.”
"The Pac-12 is committed to providing our student-athletes with best-in-class technology, tools and promotional platforms that support their individual brands," said Pac-12 Commissioner George Kliavkoff. "Our partnership with Tempus Ex is focused on enhancing our student-athlete and fan experiences, and today's announcement is another important step in positioning the Pac-12 as a leader when it comes to student-athlete promotion and brand building."
Tempus Ex’s proprietary technology is the only available solution that can deliver every angle of every play from games, automatically provide a digital video clip, and deliver personalized highlights to each participating student-athlete available immediately after the games concludes.
"By giving Pac-12 student-athletes access to their own personalized game day highlights, it opens up a whole new avenue for them to monetize and amplify their brands,” said Larry Fitzgerald Jr., board member, Tempus Ex Machina. "Tempus Ex’s proprietary FusionFeed technology is a game changer for college student-athletes as they continue to explore NIL partnerships."
About the Pac-12
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 544 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference's sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available at
About Tempus Ex
Tempus Ex Machina is a cutting-edge technology company revolutionizing the sports and entertainment industry. Merging sports, video, and data with innovation and accessibility, Tempus Ex technology enables the creation of new interactive experiences around live events. Harnessing the latest AI, machine learning, and data science technologies, Tempus Ex has partnered with the National Football League, premier global sports leagues and conferences, broadcasters, gaming companies and world-class athletes to deliver cutting-edge solutions that will forever change the sports consumption experience. Most recently, Tempus Ex partnered with the Pac-12 collegiate conference in a first-ever, all-encompassing data technology partnership across collegiate athletics, designed to fully maximize the value of the conference’s data rights. Tempus Ex Machina closed its Series B fundraising round in 2021, led by Silver Lake and Endeavor, both leaders in global technology and entertainment-driven investment. Andreessen Horowitz, General Catalyst, and Silver Lake have all led previous funding rounds.