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Pac-12 and Twisted Tea Hard Iced Tea announce multi-year partnership

Aug 22, 2022
Twisted Tea joins as the Official Hard Iced Tea of Pac-12 football and an official partner of the Pac-12 Football Championship Game, presented by 76®
SAN FRANCISCO - The Pac-12 and Twisted Tea, the nation’s number one hard iced tea brand¹, today announced a multi-year partnership that welcomes Twisted Tea as the Official Hard Iced Tea of Pac-12 football, as well as an official partner of the Pac-12 Football Championship Game, presented by 76®.
"We are pleased to welcome Twisted Tea to our family of Pac-12 official partners," said Pac-12 Networks Executive Vice President, Sales, Steve Tseng. "College football fans connect through their over-the-top displays of fandom, so bringing on like-minded partners to celebrate that extreme passion can only enhance our fan’s experience. Twisted Tea’s deliciously-hard iced tea and wildly-fun fans bring just that.”
As part of the new partnership, Twisted Tea will also serve as presenting sponsor of a new Pac-12 Networks feature, “Gameday Traditions.” The new weekly feature will see Pac-12 Networks take a deep dive each Saturday into the origins of the unique game day traditions across the Pac-12 football landscape. In addition, Twisted Tea will also receive a number of signage, marketing and hospitality benefits for the Pac-12 football’s annual title game, as well as linear and digital media promotion across the Pac-12 and Pac-12 Networks platforms.
Erica Taylor, brand director for Twisted Tea, added: “We’re excited to partner with the Pac-12 to celebrate fans across the West Coast and beyond. Bringing together our passionate fan bases on one of college football’s biggest stages, Twisted Tea is ready to bring more flavor and fun to the Pac-12 for years to come.”
With today’s announcement, Twisted Tea joins a number of leading brands and current partners of the Pac-12, including 76®, Allegiant, Campbell’s Snacks, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, TicketSmarter, Unifi and Zayo Group.
About the Pac-12
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 544 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference’s sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available at
About Twisted Tea Hard Iced Tea
Twisted Tea, the No. 1 refreshing hard tea in the country, was founded in 2001 on the twisted promise that a hard iced tea should taste like real iced tea. Incredibly smooth and refreshing, Twisted Tea is made with real brewed tea for a delicious, easy to drink hard tea available in a variety of flavors, including fan favorites, Original and Half & Half. For more information, visit
¹Source: IRI MULO + Conv; L52WE 06/26/2022