Sprouts Farmers Market, the Official Grocer of the Pac-12, has taken an active role in community impact and sustainability initiatives at the 2024 Pac-12 Women’s & Men’s Basketball Tournaments, presented by Acura, and upcoming 2024 Pac-12 Women’s Gymnastics Championships, presented by Sprouts Farmers Market.

At both the women’s (March 6-10) and men’s (March 13-16) basketball tournaments in Las Vegas, Sprouts is sponsoring an on-court promotion in which bands of both competing institutions will compete to fill hundreds of care kits with snacks, to be donated to a local food bank in Las Vegas. Sprouts will donate all the food items to be assembled into the care kits.

Additionally, as the presenting partner of the gymnastics championships, Sprouts has committed to finance the offsetting of carbon for the following components of the event:

• Airfare to and from Salt Lake City International Airport for all competing teams
• Bus transportation for all competing teams and Pac-12 staff
• Hotel room stays for all competing teams and Pac-12 staff

“Sprouts has been a wonderful partner and supporter of our student-athletes since joining the Pac-12 family in 2022, said Pac-12 Networks Executive Vice President, Sales, Partnerships & Distribution, Steve Tseng. “We are so pleased with their investment in community service and environmental sustainability and look forward to seeing their activations in action at our championship events.”

“At Sprouts, we pride ourselves on our commitment to giving back to our local communities,” said Alisa Gmelich, senior vice president and chief marketing officer of Sprouts. “We are equally passionate about supporting athletes on their wellness and performance journeys. As part of these commitments, we are thrilled to support our Pac-12 partner at their upcoming Basketball Tournaments and look forward to creating change and driving sustainability initiatives together.”

Sprouts has been a partner of the league since being named Official Grocer of the Pac-12 in June 2022. Sprouts was the first-ever presenting partner of the Pac-12 Women’s Gymnastics Championships and has supported the Conference as an official sponsor of the football championship game, men’s & women’s basketball tournaments, and various Olympic sport championships.

Fans can purchase tickets for both basketball tournaments, the gymnastics championships, and all other Pac-12 championship events Pac-12.com/tickets.

About Sprouts Farmers Market 

True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 32,000 team members and operates more than 400 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit about.sprouts.com.   

About the Pac-12

The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 554 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference's sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via Pac-12.com, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available at Pac-12.com.