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Pac-12 Conference

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Sprouts Farmers Market named Official Grocer of the Pac-12

Jun 21, 2022

Multi-year partnership establishes Sprouts as an official partner of Pac-12 championship events and presenting partner of the Pac-12 Women’s Gymnastics Championships

SAN FRANCISCO – The Pac-12 Conference announced today that Sprouts Farmers Market, Inc. (NASDAQ: SFM) has been named as the Official Grocer of the Pac-12 Conference. The multi-year partnership also establishes Sprouts as the first-ever presenting partner of the Pac-12 Women’s Gymnastics Championships, as well as an official sponsor of the football championship game, the men’s & women’s basketball tournaments and Olympic sports championships.

"We're thrilled to announce Sprouts Farmers Market as the Official Grocer of the Pac-12 Conference," said Pac-12 Networks Executive Vice President of Sales, Steve Tseng. "We sincerely value Sprouts' appreciation for the deep history and success of Pac-12 women's sports and look forward to showcasing the company as an official partner across our championship events."

Promotion of Pac-12 Women’s Sports 

With the new partnership, Sprouts joins the Pac-12 family with a heavy emphasis and interest in promoting the rich history, current strength and future success of Pac-12 women’s sports and female student-athletes. This emphasis comes on the heels of the historic 200th NCAA team championship won by Pac-12 universities this season, as Stanford won the 2022 NCAA women’s golf title, and during the conference’s on-going celebration of the 50th anniversary of the passage of Title IX (June 23, 2022) with the Pac-12’s “powHER of the Pac” campaign. Learn more about the campaign and celebration at

Headquartered within the Pac-12 footprint in Phoenix, Sprouts is one of the fastest growing retailers in the country with approximately 380 stores across 23 states nationwide. In addition to the grocer’s official partnership designation, Sprouts will also receive in-venue signage and promotion across Pac-12 championship events, as well as a host of media inventory and digital assets, including specialized content across Pac-12 platforms in promotion of the Conference’s women’s sports. Sweepstakes campaigns will also take place at Sprouts retail locations to allow fans the chance to win trips to attend the Pac-12 men’s & women’s basketball tournaments in Las Vegas.

With today’s announcement, Sprouts joins a number of leading brands and current partners of the Pac-12, including 76®, Allegiant, Campbell’s, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, Redbox, TicketSmarter, Unifi and Zayo Group.

About the Pac-12 Conference
The Pac-12 Conference is dedicated to developing the next generation of leaders by championing excellence in academics, athletics, and the well-being of our student-athletes. Built on a firm foundation of academic excellence and superior athletic performance, the Pac-12 continues to renew its undisputed claim as the “Conference of Champions,” leading the nation with 544 NCAA team titles overall, over 200 more than the next closest conference. The Pac-12 also wholly owns and operates Pac-12 Networks, the Conference's sports media company that produces and distributes 850 live sporting events each season, making it one of the top live-sports producers in the country. Pac-12 Networks also offers extensive digital content via, the Pac-12 Now app, Pac-12 official athletics websites and Pac-12 Insider. The Pac-12 Conference is comprised of 12 leading U.S. universities, the University of Arizona, Arizona State University, the University of California, Berkeley, the University of California Los Angeles, the University of Colorado Boulder, the University of Oregon, Oregon State University, Stanford University, the University of Southern California, the University of Utah, the University of Washington and Washington State University. More information on the Pac-12 is available at
About Sprouts Farmers Market, Inc.
Sprouts is the place where goodness grows. True to its farm-stand heritage, Sprouts offers a unique grocery experience featuring an open layout with fresh produce at the heart of the store. Sprouts inspires wellness naturally with a carefully curated assortment of better-for-you products paired with purpose-driven people. The healthy grocer continues to bring the latest in wholesome, innovative products made with lifestyle-friendly ingredients such as organic, plant-based and gluten-free. Headquartered in Phoenix, and one of the largest and fastest growing specialty retailers of fresh, natural and organic food in the United States, Sprouts employs approximately 31,000 team members and operates approximately 380 stores in 23 states nationwide. To learn more about Sprouts, and the good it brings communities, visit