Sprouts Farmers Market named Official Grocer of the Pac-12
Multi-year partnership establishes Sprouts as an official partner of Pac-12 championship events and presenting partner of the Pac-12 Women’s Gymnastics Championships
SAN FRANCISCO – The Pac-12 Conference announced today that Sprouts Farmers Market, Inc. (NASDAQ: SFM) has been named as the Official Grocer of the Pac-12 Conference. The multi-year partnership also establishes Sprouts as the first-ever presenting partner of the Pac-12 Women’s Gymnastics Championships, as well as an official sponsor of the football championship game, the men’s & women’s basketball tournaments and Olympic sports championships.
"We're thrilled to announce Sprouts Farmers Market as the Official Grocer of the Pac-12 Conference," said Pac-12 Networks Executive Vice President of Sales, Steve Tseng. "We sincerely value Sprouts' appreciation for the deep history and success of Pac-12 women's sports and look forward to showcasing the company as an official partner across our championship events."
With the new partnership, Sprouts joins the Pac-12 family with a heavy emphasis and interest in promoting the rich history, current strength and future success of Pac-12 women’s sports and female student-athletes. This emphasis comes on the heels of the historic 200th NCAA team championship won by Pac-12 universities this season, as Stanford won the 2022 NCAA women’s golf title, and during the conference’s on-going celebration of the 50th anniversary of the passage of Title IX (June 23, 2022) with the Pac-12’s “powHER of the Pac” campaign. Learn more about the campaign and celebration at Pac-12.com/powHER.
Headquartered within the Pac-12 footprint in Phoenix, Sprouts is one of the fastest growing retailers in the country with approximately 380 stores across 23 states nationwide. In addition to the grocer’s official partnership designation, Sprouts will also receive in-venue signage and promotion across Pac-12 championship events, as well as a host of media inventory and digital assets, including specialized content across Pac-12 platforms in promotion of the Conference’s women’s sports. Sweepstakes campaigns will also take place at Sprouts retail locations to allow fans the chance to win trips to attend the Pac-12 men’s & women’s basketball tournaments in Las Vegas.
With today’s announcement, Sprouts joins a number of leading brands and current partners of the Pac-12, including 76®, Allegiant, Campbell’s, Deschutes Brewery, Directors Mortgage, Dr Pepper, Gatorade, GEICO, Jockey, New York Life, Nextiva, Old Trapper, Pacific Premier Bank, Pacific Seafood, Paycor, Redbox, TicketSmarter, Unifi and Zayo Group.