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Noah Basketball's scientific data gives teams, players an edge with shooting on the court

Men's Basketball Women's Basketball
Mar 14, 2019
CEO of Noah Basketball, John Carter, gives an inside look into the technology behind the innovative system his company has designed that provides data to players on ways to improve their shooting. What started as a simple tool developed by Alan Marty for his daughter in their driveway has since blossomed into a state-of-the-art system that has been integrated into the game of basketball and used by the Pac-12 Conference.