The Oregon Duck takes the Cold Water Challenge

Two years ago, around the time of Pac-12 Networks' launch, Ashley Adamson and the Oregon Duck got off on the right (web) foot. 

Then: silence. According to Adamson, the Duck left her high and dry. No phone calls. No letters. The snub apparently ruffled a few feathers; recently, Adamson spotted the chance to get her revenge. She "called out" the Duck on camera to accept the "Cold Water Challenge." 

The Duck, never shy, accepted the challenge – showing up unannounced at Pac-12 Networks HQ and making quite a splash. 

The "Cold Water Challenge" began in Tucson, when Arizona Wildcats women's basketball coach Niya Butts and a few of her players challenged several of their peers to take huge buckets of chilly water to benefit the Kay Yow Cancer Fund.

It's a simple concept — Butts and her players challenged fellow coaches and players to get doused within 48 hours of being "called out" on the internet. Butts is donating $50 for each coach that responds to the challenge, but if they don't, they have to donate $250 to the Kay Yow Cancer Fund. Student-athletes are contributing community service hours as well.

The viral campaign quickly spread throughout the Pac-12 and beyond. As of Wednesday morning, the challenge's hashtag, #Chillin4Charity, had been used in 13,200 tweets, reached 31.42 million people and had been retweeted 80,400 times.

Named for the legendary North Carolina State women's basketball coach, the Kay Yow Cancer Fund has raised upwards of $8 million toward ending cancers afflicting women, and uniting people behind a common cause, since its inception in 2009.