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USC Football Home Game Fan Experience Enhancements In 2021 Include Beer And Wine Sales To Public

Aug 5, 2021

LOS ANGELES — To enhance the football game day experience and create an even safer environment for Trojan fans and the campus community, USC Athletics is enacting several changes for USC home games in the Coliseum for the 2021 season, including expanding in-stadium beer and wine sales, opening campus and Exposition Park six hours before kickoff, requiring reservations for all on-campus tailgates and increasing the footprint of the Trojan Family Game Day Experience.

"As we planned for the return of fans to the Coliseum in 2021, it was a priority to create an even greater game-day experience than before the pandemic," said USC athletic director Mike Bohn. "We are excited about these enhancements, which ensure that attending a USC game at the Coliseum is a safe and enjoyable experience that matches our spectators' expectations in the Los Angeles marketplace. Moving forward, we will continue to evaluate this, and every, component of the game-day experience so that we remain on the forefront of college athletics."

Beer and wine will be available for public sale at select concession locations throughout the Coliseum. Fans 21-and-older with a valid identification can purchase up to two alcoholic beverages per transaction, with beer and wine sales discontinued at the end of the third quarter.

USC and the Coliseum are committed to promoting responsible drinking at Trojan home games. Fans are expected to abide by the Coliseum's Fan Code of Conduct. Coliseum staff and security personnel are trained on responsible alcohol service and there will be increased vigilance of overconsumption of alcohol, binge drinking and underage drinking. Alcohol may not be brought into the Coliseum, which enforces a clear bag policy. USC will continue to monitor COVID-19 public health guidelines and all plans are subject to change.

In recent years, alcohol has been available at the Coliseum in the Scholarship Club Tower and in several club areas. It also has been sold at USC's Dedeaux Field during baseball games and in the Founders Club at the Galen Center during basketball games. Beer and wine sales at the Galen Center also will be expanded to include the public, beginning with the upcoming 2021-22 season.

The last time alcohol was available to the public at the Coliseum for USC football games was the 2004 season. The Los Angeles Rams sold alcohol throughout the venue while the NFL club rented the Coliseum during construction of SoFi Stadium.

According to data reviewed by USC from various college and professional teams, expanding in-stadium alcohol sales to the public and instituting accompanying guardrails increase the probability of responsible drinking and fan behavior by cutting back on dangerous levels of alcohol consumption at pre-game tailgating. Additionally, more than half of Power Five schools sell alcohol to the public at football games, including the majority of Pac-12 schools.

Opening campus and Exposition Park access six hours before football kickoff is also aligned with the industry standard. For on-campus tailgate reservations, go to

The Trojan Family Game Day Experience family-friendly programmed space will be expanded to all of Alumni Park.

USC's seven-game 2021 home schedule features UCLA, Stanford, Utah, Arizona, BYU, Oregon State and San Jose State. Season tickets start at $330. Single game tickets will be available in late August for all home games except UCLA.

To purchase USC football tickets, visit or call 213-740-GOSC (4672).