Valvoline (NYSE: VVV) Named Official Motor Oil Sponsor of the 2016 and 2017 Pac-12 Football Championship Games Presented by 76®
SAN FRANCISCO, Calif. (Dec. 2, 2016) – The Pac-12 announced today that Valvoline™ (NYSE: VVV) is the official motor oil of the 2016 and 2017 Pac-12 Football Championship Games presented by 76®. As part of its sponsorship, Valvoline, a leading producer and distributor of automotive, commercial and industrial lubricants, will have significant on-air and online presence across much of Pac-12 Networks’ linear and digital content, including the Football Championship Game.
As the official motor oil sponsor of the game, Valvoline will be incorporated into the field-level LED signage during the championship game as well as photo opportunities with the Football Championship Game Trophy. Additionally, Valvoline will serve as a Pac-12 Football Game Day presenting sponsor for six games during the season, which will include “presented by” messaging in graphics, and social and digital assets. Finally, Valvoline will be a presenting sponsor of the Pac-12 Network’s popular Football in 60: Game of the Week program.
“The Pac-12 Football Championship Game presented by 76® is one of our marquee events of the year and we are excited to have a great partner in Valvoline,” said Neil Davis, Pac-12 Networks Executive Vice President of Integrated Marketing & Sales.
“Valvoline is rooted in leadership and loyalty, making a partnership with the Pac-12 a perfect fit as both share a rich and storied history,” said Marc-Olivier Baron, Valvoline Director of Brand Marketing, Communications and Partnerships. “The exposure through this elite conference will boost awareness of Valvoline’s innovative products and service solutions while highlighting our continued consumer focus to provide the tools and knowledge they need to keep moving forward.”
The addition of Valvoline as a sponsor of the 2016 and 2017 Pac-12 Football Championship Games presented by 76®, builds on the growing number of corporate partners for the Pac-12, including recently announced partnerships with 76®, Opus Bank, and Cooper Tire.
The 2016 Pac-12 Football Championship Game presented by 76®, will be played Friday, Dec. 2, at Levi’s® Stadium in Santa Clara, Calif., and will feature the Pac-12 North champion, WASHINGTON versus the Pac-12 South champion, COLORADO. The game will kickoff at 6 p.m. PST and will be broadcast on FOX and FOX Deportes. Tickets to the game are available now at www.pac-12.com/tickets.
About the Pac-12 Conference
Built on a foundation of academic excellence and superior athletic performance, the Pac-12 Conference is the most successful college sports league in the United States. The Pac-12 has won 489 national championships, more than any other conference, upholding its tradition as the “Conference of Champions”®. The Pac-12 is comprised of 12 prestigious member universities in the western United States, including the University of Arizona, Arizona State University, the University of California-Berkeley, the University of Colorado, the University of Oregon, Oregon State University, Stanford University, the University of California at Los Angeles (UCLA), the University of Southern California (USC), the University of Utah, the University of Washington, and Washington State University. More info can be found at www.pac-12.com.
About Pac-12 Networks
Headquartered in San Francisco’s SOMA district, Pac-12 Networks is the new content and multiplatform media company for the Pac-12 Conference, a leader in collegiate athletics that includes 12 of the most prestigious universities in the world. Pac-12 Networks was created in 2011 to develop and launch one national and six full-time native HD linear networks available to video programming operators, as well as a digital network dedicated solely to the Pac-12. The linear networks televise hundreds of live sporting events annually and provide 24/7 access to Pac-12 teams and universities. Pac-12 Digital encompasses the digital network, mobile, the university websites, social media and innovative digital initiatives across the company.
Valvoline Inc. (NYSE: VVV) is a leading worldwide producer and distributor of premium-branded automotive, commercial and industrial lubricants, and automotive chemicals. In 2016, it ranks as the #2 quick-lube chain by number of stores and #3 passenger car motor oil in the DIY market by volume in the United States. The brand operates and franchises more than 1,070 Valvoline Instant Oil Change℠ centers in the United States. It also markets Valvoline lubricants and automotive chemicals; MaxLife™ lubricants created for higher-mileage engines, SynPower™ synthetic motor oil; and Zerex™ antifreeze. Visit www.valvoline.com to learn more. TM Trademark, Valvoline or its subsidiaries, registered in various countries. SM Service mark, Valvoline or its subsidiaries, registered in various countries